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How AI is Transforming the Conference Space

How AI is Transforming the Conference Space

Inspiring Design Trends for 2022

Inspiring Design Trends for 2022

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Top 5 Social Trend Predictions for 2022

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Tag: online events

16 Feb
2022

How AI is Transforming the Conference Space

by Jodie | in Digital, Events, Industry, Support | on 16 Feb 2022

Artificial intelligence, and more specifically machine learning, is the ability for computer systems to take tasks that normally require human intelligence. While for many people AI can seem unnecessary for the daily tasks they undertake, there are in fact many ways that it can enhance your conferences and events.

Chatbots

You may have had a negative experience with chatbots in the past, but they are getting more sophisticated rapidly. In the future, they will save you a lot of time in the run-up to your event. Unlike you, who needs sleep and a social life, chatbots can be available 24/7 to provide support for your presenters, vendors, and attendees. Given a small investment of your time to train it on common questions, the chatbot will save you far more time so you can focus on the bigger tasks.

Curated attendee recommendations

Today, as an event organiser you cater to a wide range of interests by creating agendas that appeal to a broad audience. The sessions are generally tied together by a common theme in the keynote and spotlight sessions.

The demand for curated, personalised content however presents a great opportunity for us to improve the overall event attendee experience. Instead of leaving attendees to make their own decisions by going through hundreds of session summaries, we can facilitate meetings by organising schedules and directing attendees towards certain individuals during networking portions of digital events.

Data from virtual events

Switching to online events has given us a vast amount of data to work with and analyse with ease. For example, we can see exactly who attended a particular event and when they arrived/left. We can then use this to inform who is interested in what and feed that into a machine learning application to curate attendee recommendations (or of course manually curate it).

Voice recognition – multiple languages

It’s likely that your event will be attended by multiple nationalities, and to promote inclusivity we can use voice recognition to, in real time, display subtitles in various languages. Apps such as Wordly facilitate this, which attendees can download to their mobile devices to have easy accessibility in the language they choose.

Video recap software

You can also save your attendees the hassle of having to take notes or photographs of slides by using video recap software such as CLIPr. This allows your attendees to have a batch of searchable and indexed content from your event. Machine learning techniques can even help us to identify key topics and highlight sections of relevant content dependant on the attendee viewing it.

Facial recognition

Many of us use facial recognition every day to unlock our phones, but we can leverage this technology to even greater effect in the event space in several ways:

  • We can analyse the traffic flow of people in and out of the event, what stalls they are visiting and the ‘dwell time’ at these stalls.
  • For both logistical and health reasons, we can track occupancy levels in various sectors and monitor social distancing where necessary.
  • Focusing on faces, we can even monitor engagement with a particular event by tracking the emotions that play out on individuals’ faces as they watch, be it boredom, fascination, or agitation.

Of course, in all these cases attendees would need to be made aware of any monitoring happening and consent to its use. But having this data will give you a wealth of information to streamline your event offerings in the future.

In summary...

You don’t need to utilise all these techniques by any means in the future to run a successful event or conference, but as you can see even by adopting one or two into your workflow you can gain real benefits.

If you’d like some assistance implementing machine learning techniques for your event or conference, then watch this space; we are currently developing some exciting offerings of our own. We also have a bespoke matchmaking service to facilitate targeting networking for your attendees. Get in touch to learn more.

Tagged business, customer behaviour, digital, engagement, online events
17 Feb
2021

Virtual Events

by Keely | in Digital, Industry | on 17 Feb 2021
The ongoing pandemic has thrown the entire events industry into uncertainty; we can no longer set dates for in-person events for the foreseeable future. This is why it is a great time and resource investment to start thinking about taking your events online.
Whilst hosting virtual events is not an ideal situation by any means for most of us, there are several unexpected benefits unique to moving online. Here we have looked at 9 ways that virtual events can positively impact your organisation, whether during the Coronavirus pandemic or long after.

1. Capture a new and potentially wider audience

  • Provided that someone has an internet connection, they can tune into your event no matter the geographical location. This exponentially expands your reach and could even generate a new in-person audience sometime in the future!
  • What’s more, it is easier for attendees to fit virtual events into their schedule, dipping in and out of the day as they choose whilst also getting their own work done. The convenience of this is sure to please the crowd.

2. In-depth analytics

  • It goes without saying that it is much easier to track online engagement than in-person. Whilst you cannot physically track your attendees’ attention span, it is possible to get continuous insights into session attendance, resource viewing and networking connections made.

 

3. Cost reduction

  • Venue hire can cost tens of thousands of pounds a day, and additionally you must factor in the cost of food and drink, accommodation for speakers, and venue insurance. Virtual events can offer potential cost savings depending on your platform, promotional activity, and support requirements.

 

4. Easy to manage

  • When running a physical event, you will often find yourself with the impossible task of being in several places at once. In contrast, simply having one or two laptops on hand will allow you to control every aspect of your virtual event. This is also reflected in greatly reduced number of people that you will need to employ for admin and management purposes.

 

 

5. Easy to collect feedback

  • You likely send your physical attendees a feedback survey after the event has passed. This has a less successful response rate than gathering this feedback right at the end of the session, which is what many virtual platforms offer when a participant leaves a session.

 

6. Environmentally friendly

  • Physical events incur thousands of miles travelling, which of course has an impact on the environment. Virtual events negate this completely, allowing your organisation to play their part in the fight against climate change.

 

7. Increased engagement

  • This may at first glance seem counter-intuitive, but research has shown that people are 30% more likely to initiate a chat with somebody virtually than in person.
  • Additionally, it is possible to gamify the experience online, with quiz features, challenges and a points-based leader board for attendance and engagement with resources throughout the day.

 

8. Scalable

  • While in-person events are limited to the venue size that you hire, virtual event hosting plans can expand and contract. This allows you to focus on your reach without maxing out capacity.

9. Reliability

  • Perhaps the most crucial point – whilst there is still potential for technical failure, virtual events do not have to be called off for adverse weather, venue issues or global pandemics…

 

So, you need not see virtual events as a hinderance by any means. Some of us may even find we make a more permanent switch to online thanks to these benefits! Of course, there are many obvious benefits to running your events in person. But a hybrid of the two may be a mainstay looking into the next decade.

Get in touch with us today to see how we can help bring your event to life!

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Tagged analytics, business, digital events, engagement, events, manage, online, online events, virtual, virtual events, wider audience
Copyright ViniRama 2017
  • Digital
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    • Hosting and Domain Management
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  • What’s New
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