A Practical Approach to ROI in Social Media

A Practical Approach to ROI in Social Media

The importance of text hierarchy

The importance of text hierarchy

Virtual Events

Virtual Events

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17 Feb
2021

Virtual Events

by Keely | in Digital, Industry | on 17 Feb 2021
The ongoing pandemic has thrown the entire events industry into uncertainty; we can no longer set dates for in-person events for the foreseeable future. This is why it is a great time and resource investment to start thinking about taking your events online.
Whilst hosting virtual events is not an ideal situation by any means for most of us, there are several unexpected benefits unique to moving online. Here we have looked at 9 ways that virtual events can positively impact your organisation, whether during the Coronavirus pandemic or long after.

1. Capture a new and potentially wider audience

  • Provided that someone has an internet connection, they can tune into your event no matter the geographical location. This exponentially expands your reach and could even generate a new in-person audience sometime in the future!
  • What’s more, it is easier for attendees to fit virtual events into their schedule, dipping in and out of the day as they choose whilst also getting their own work done. The convenience of this is sure to please the crowd.

2. In-depth analytics

  • It goes without saying that it is much easier to track online engagement than in-person. Whilst you cannot physically track your attendees’ attention span, it is possible to get continuous insights into session attendance, resource viewing and networking connections made.

 

3. Cost reduction

  • Venue hire can cost tens of thousands of pounds a day, and additionally you must factor in the cost of food and drink, accommodation for speakers, and venue insurance. Virtual events can offer potential cost savings depending on your platform, promotional activity, and support requirements.

 

4. Easy to manage

  • When running a physical event, you will often find yourself with the impossible task of being in several places at once. In contrast, simply having one or two laptops on hand will allow you to control every aspect of your virtual event. This is also reflected in greatly reduced number of people that you will need to employ for admin and management purposes.

 

 

5. Easy to collect feedback

  • You likely send your physical attendees a feedback survey after the event has passed. This has a less successful response rate than gathering this feedback right at the end of the session, which is what many virtual platforms offer when a participant leaves a session.

 

6. Environmentally friendly

  • Physical events incur thousands of miles travelling, which of course has an impact on the environment. Virtual events negate this completely, allowing your organisation to play their part in the fight against climate change.

 

7. Increased engagement

  • This may at first glance seem counter-intuitive, but research has shown that people are 30% more likely to initiate a chat with somebody virtually than in person.
  • Additionally, it is possible to gamify the experience online, with quiz features, challenges and a points-based leader board for attendance and engagement with resources throughout the day.

 

8. Scalable

  • While in-person events are limited to the venue size that you hire, virtual event hosting plans can expand and contract. This allows you to focus on your reach without maxing out capacity.

9. Reliability

  • Perhaps the most crucial point – whilst there is still potential for technical failure, virtual events do not have to be called off for adverse weather, venue issues or global pandemics…

 

So, you need not see virtual events as a hinderance by any means. Some of us may even find we make a more permanent switch to online thanks to these benefits! Of course, there are many obvious benefits to running your events in person. But a hybrid of the two may be a mainstay looking into the next decade.

Get in touch with us today to see how we can help bring your event to life!

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09 Feb
2021

Safer Internet Day

by Keely | in Industry | on 09 Feb 2021

The 9th February 2021 marks the eleventh globally celebrated Safer Internet Day, aimed at helping young people navigate online resources. The theme for this year is ‘an internet we trust: exploring reliability in the online world.’

There are lots of benefits for children and young people when using the internet, such as staying connected with friends and family, enabling innovative ways of learning and creating new ways for them to express themselves. But there are also risks that we need to make children aware of should they run into them.

 

Grooming

  • Children may be at risk of being groomed if they have an online profile on any platform. If children are posting personal information online, then perpetrators can use this to groom young people. In addition, contacting children and young people is easier than ever if they have an online presence. Anyone can make a fake profile in minutes.
  • This is why you need to make sure that you and they are able to apply sufficient privacy settings to their accounts, explaining that contact information and posts should only be visible to friends and family that are part of your real life. Children and young people should also be aware of what they are posting online in any case, making sure as much as possible to avoid using personal information. The best way to stay secure online is not to contribute life details at all.

Cyberbullying

  • Bullying is sadly still all-too commonplace in schools, and this can be intensified by bullies utilising the internet to continue their tirade 24 hours a day, 7 days a week. In a recent study, 56% of young people said they have seen others be bullied online and 42% have felt unsafe online. Harassment, rumour-spreading, impersonation and exclusion can cause children and young people long-term depression and anxiety.
  • Children and young people need to know that they must talk to a parent, guardian, or a teacher who can then step in to mediate the matter or even contact the police. Cyberbullying should never be taken lightly; lockdown has only encouraged further online bullying in the past year, so young people need to know that they are not alone.

Upsetting or explicit content

  • Not everywhere online is filtered, and so there’s a chance that your child will come across content related to radicalisation, racism, sex or violence.
  • Many browsers and PCs have a child-safe mode built in that you can activate to be effective immediately.

Doctored images

  • In an age where any photo can be ‘beautified’ in seconds, it is crucial that young people understand that what they see may not be reality. Social media has increased both male and female eating disorders, feeling that they must conform to a particular body type that in reality is impossible for them to achieve. We are all able to look up fake content such as this in seconds, and it is very rare that an image will identify itself as being edited.
  • Children and young people need to be aware that these images are commonplace on Instagram in particular, and that every body is different and doesn’t have to conform to a fake ideal.

Email scams

  • To us it may be obvious when an email claiming we have won £1000 comes through. But children and young people may not be so aware. It is important that they know to always be cautious with these things, and show them to a parent or guardian before taking any action.
  • Take a look at our blog ‘8 ways to spot fake news’ for tips on what to look out for.

 

Just as not all people are bad, not all internet usage will be malicious; in fact, there’s a chance that children or young people won’t come into any of these issues. But it is crucial to make them aware of the risks and open up a dialogue moving forwards. The internet is a great tool, as long as we all use it responsibly.

 

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06 Jan
2021

New Year, New Trends – What are the Key Internet Marketing Trends for 2021?

by Keely | in Digital, Industry, Marketing, Social Media | on 06 Jan 2021

2020 was the year that businesses, small and large, all over the world were forced to change their ways on how they operate, with many products and services moving to online platforms and employees continuing to work remotely as a result of the global pandemic.

In addition to this, lockdowns and isolation periods have also caused a change in customer behaviour, meaning all the necessary changes to digital marketing will continue to change and evolve throughout this year.

So, what are these changes to internet marketing and what is it that we need to look out for in order to engage new customers as well as to keep hold of existing ones? We’ve outlined 5 areas below:

1. Social Media Marketing

The pandemic has resulted in people spending more time online than ever before, so in order to keep earning a profit, it’s crucial that you commit to your social media marketing resources.

As we keep coming in and out of lockdowns, physically going to a shop to browse or buy is getting more difficult, especially when non-essential shops have to close. Many people don’t want to leave the house at all or unless absolutely necessary, resulting in the increased use of online platforms instead. This is where having a strong social media presence is necessary to reach your target audience, as well as ensuring that your company brand and products/services are getting noticed and then shared around by users and potential buyers.

2. Interactive Content

To get a higher rate of engagement in your social posts and/or website, you will need to increase the interactivity of your content. This is a good way to get your audience’s attention and engage with them, as well as showing that your business is up to date.

A few good ways to do this is by live sessions, surveys, asking questions and holding polls & quizzes. Another idea is to offer giveaways and create competitions to get people talking and sharing. A few prizes won’t break the bank, especially when it’s a great opportunity to build up the number of followers and potential customers.

3. Ensure your Business Information and Local SEO is Correct

One of the most essential things for small businesses is to ensure your company details and local listings are up to date and established across all platforms and search engines.

‘Google My Business’ listing is quite useful in giving valuable information about your company. Say you own a café for example, if someone is walking around a town and searches for café’s nearby, you will display on the search if your information is up to date – and obviously you would want the right contact details to be visible if they were to contact with any questions.

With this in mind, ensure that your local listings have a specific area to make sure your business is picked up and found in the ‘near me’ search, as well as keeping finer details up to date such as opening hours – you don’t want to be closed when you state to be open.

 

4. An increase in Voice Searching

Now that many people are using voice assistants like Siri and Alexa etc, it means that it’s not just text searches that your content needs to be optimised to.

With this in mind, you need to ensure that your content is available in both voice and textual cases, meaning a change in the types of keywords you use in your content. For example, when people speak to Alexa, they mainly use words like “why” and “how” in order to receive the answer they are looking for, so if your tone is more conversation-like, you are much more likely to be shown in voice searches.

 

5. Using Messaging Apps for Marketing

Messaging apps such as Facebook Messenger and WhatsApp are now two of the main platforms that this generation uses to engage with friends and family. However, with the ever-changing times there’s now huge potential for business as well, with Facebook continuously developing new features in this area, there’s a great opportunity to engage with a huge audience of where there is now over a billion users on both the above platforms alone.

Although Messaging apps are a huge part of communication, you still can’t be without the trusty email marketing platforms, which is also going to be a big part of 2021 as these instant messaging platforms are where people are most active day to day. And on the topic of instant messaging, live chat options are very popular for any questions from an extensive audience, so incorporating something similar using one of the common platforms could be a good option for your business.

All in all, digital marketing has no fixed approach or eternal rule book to abide by as it’s ever changing with the world around us, so all we can do is focus on our goals and follow the current trends where appropriate.

SEO and interactive content that gives informative and beneficial information to your market is crucial for engagement and maintaining your existing audience.

Dedication to your social media marketing resources and creating your own individual content by your distinctive brand will help to make a difference to your online presence.

We hope that 2021 is a better year for all!

(Images: undraw.co)

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25 Mar
2020

PDC’s Lockdown-Friendly Workout

by Keely | in Industry | on 25 Mar 2020

This is a complete at home workout that can also be made low-impact or neighbour friendly by removing the jumps. Give it a go and let us know how you get on! See the pictures below for an explanation of some of exercises you may not have heard before.

Warm Up

· Hip circles
· Torso twists
· Arm cross swings
· Boxer shuffle
· Inch worms
· Jumping or stepping jacks

Bodyweight Circuit

– 3 – 5 rounds
– 1 minute each exercise
– 10 seconds rest between exercises
– 30 seconds rest between sets

· Squat – jumping or no jump
· Single Leg Balance / Good Mornings – if doing the single leg balance do 30 seconds per leg
· Press ups – full, on knees or in a box position
· Mountain climbers – jumping or stepping
· Superman lifts
· Leg raises
· Side plank thread throughs

Cool Down

· Boxer shuffle
· Torso twists
· Shoulder rolls
· Shoulder stretch
· Chest stretch
· Wide toe touch stretch
· Standing glute stretch
· Quad stretch

 

DOWNLOAD PRINTABLE VERSION HERE

17 Jan
2018

Should Facebook for Business still be a Priority?

by Charlie Jones | in Industry | on 17 Jan 2018
Should Facebook for Business still be a Priority?

Over the past few months, there have been some major changes to Facebook that will ultimately change the way people use Facebook for Business.

What are the latest Facebook updates?

Explore Feed

Back in October 2017, Facebook began trialling an ‘Explore Feed’ which would see boosted posts in Facebook’s News Feed, and organic posts moved over to the new Explore Feed.

Engagement Bait

In December 2017, Facebook announced that they will be penalising businesses and brands who use ‘engagement bait’ – posts that contain ‘tag’, ‘like’, ‘share’, or ‘comment’ within their content to encourage users to engage with their posts.

Less Prominent Business Posts

Now Facebook has announced its new algorithm update that will make business and brand posts less prominent on a user’s news feed, allowing their ‘Facebook Friend’s’ content to filter through first.

Why has Facebook released these new updates?

According to Mark Zuckerberg and the Facebook team, users of the popular social media channel aren’t happy about seeing branded content filling up their feeds whilst their ‘friend’s’ posts are pushed aside and sometimes missed.

Users said, “they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comment, and other actions”.

When speaking to the Facebook community, Zuckerberg said: “public content – posts from businesses, brands, and media – is crowding out the personal moments that lead us to connect more with each other”.

After hearing what their users had to say and reviewing Facebook’s algorithm, Zuckerberg and his team felt it was time for Facebook to be updated to please their all-important users, and take Facebook back to its roots of being a networking platform for friends and family.

When will the updates happen?

The trialling of the Explore feed began in October and seems to continue. People may have noticed already that many business/brand/media posts that aren’t boosted, have been disappearing from their news feed but boosted/sponsored boosts are still within sight straight away.

Facebook began rolling out the engagement bait updates in December, so users should begin to see less of the spammy posts on their News Feeds over the next couple of months, if not already.

As for the new algorithm update, this has just rolled out, so it could take a couple of weeks to hit user’s feeds, though it is important for businesses to jump onto the updates now!

What does this mean for Facebook for Business?

As if the Explore feed trialling wasn’t enough, all three of the new Facebook updates are going to have a major impact on Facebook for Business, especially those who are a small to medium-sized businesses who do not have the budget like the big corporate companies.

The updates all seem to have a domino effect on each other. For Example:

Let’s say a small florist business is on Facebook and only has a small budget for their online marketing. This means that they mainly rely on engagement from their organic Facebook posts.

Here’s where it begins to get harder for the florist.

Facebook begins to trial the Explore Feed feature, which means the florist’s organic posts are now being pushed out of a user’s News Feed. In order to stay in the News Feed, the florist uses some of their budget to boost some posts and uses phrases such as ‘like’ or ‘comment’ on their other posts to try and keep their engagement and reach.

Facebook then roll out the ‘engagement bait’ update, which forces the florist to stop using phrases such as ‘like’ or ‘comment’ as they do not want to be penalised. This then forces the florist to use more of the budget for their Facebook marketing.

Now let’s throw in the new algorithm update that pushes business posts to the bottom of the pile unless they are boosted. The florist has now used up the majority of their budget and can no longer afford to keep posting boosted posts.

SME Businesses will no longer be able to attain the same marketing strategy or budget they had been using for Facebook previously, and with organic reach significantly declining on Facebook, should SME businesses stop prioritising Facebook and begin to concentrate on other social media avenues to market their business and brands?

So what are we doing about it?

Throughout 2018, we are going to be undertaking research into the new Facebook updates.

Our aim? To find out whether or not Facebook Business Pages should still be a priority in your business marketing strategy.

There are so many unanswered questions, but really we want to find out:

  • How Facebook for Business changes for the corporate businesses compared to the SME businesses.
  • If organic posts are still worthwhile.
  • If businesses and brands move their attention towards other social media platforms.
  • How quick the ‘engagement bait’ posts take to disappear.

Facebook News Feed Guidelines

Are you feeling lost as to what you should now be posting on your Facebook Business Page?

Here are some official Facebook guidelines to give you an idea of what content you should be posting: https://www.facebook.com/help/publisher/newsfeedguidelines

28 Nov
2017

12 Ways You Know You Work in an Office

by Charlie Jones | in Industry | on 28 Nov 2017
12 Ways You Know You Work in an Office

If you happen to work in an office like us, you will know that there are certain types of people who will do certain types of things! Whether they be good or bad, we bet you think of a name of someone for each one of these 12 ways of knowing you work in an office:

#1 The Monday morning ‘what did you do at the weekend?’ chat, that ends up having the same answer every single Monday – ‘Not much really’

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#2 That person who eats cake and forces everyone else to eat cake too

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#3 Forgetting the name of the person you spoke to on the phone 1 second ago

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#4 Getting to 3pm and having a brain fart

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#5 That bit of food that’s been sat in the fridge for 6 months and no one knows who it belongs to

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#6 That one person who is always complaining that it is cold

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#7 Not being able to hear someone on the phone then panicking because you’ve said pardon 3 times already!

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#8 You swear to go on a healthy diet because you’re now in a sit-down job… but the diet lasts all of 3 days

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#9 That one person who never makes a round of drinks

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#10 The dishes being left to ‘soak’… for a week

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#11 Everyone has their own personal mug

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#12 You will talk to someone on Slack even though they are sat 2 feet away from you

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You thought of a certain someone in the office for at least three of these didn’t you 😉

19 Oct
2017

Google Calendar gets a Makeover

by Charlie Jones | in Industry | on 19 Oct 2017
Google Calendar gets a Makeover

Well, it’s about time! The Google Calendar (web version) has FINALLY had a makeover to bring it up to date and in line with it’s mobile design, making it look all modern and pretty (because let’s face it, the old calendar was looking rather outdated).

The fresh new look started to roll out on 17th October 2017. Some users may already have the updated version, whilst others are still waiting. You can find instructions to see if you are able to update your calendar here.

Google Calendar Helping Businesses to get Organised

As well as bringing the design side of things up to date and making the calendar responsive, Google has also added some features to help benefit businesses, making it easier for them to organise, schedule and prepare for meetings:

Rooms

Set a location to tell your contact exactly where your meeting will be; what building or room it will be in and what facilities does the room provide.

Guests and Contact Details

Find out who else will be attending a meeting and find out a contact’s information by hovering over their names.

Document Sharing

Have some documents you’d like to share within a meeting? Now you can add relevant documents to your appointment, allowing every attendee to see and download the documents.

Side-by-side calendars

If you have multiple calendars that you use, you will now be able to view and manage them side-by-side.

Check out these videos and blog to get a better idea of how these new features can be used to help your business get organised.

Unfortunately, our calendars have not yet been updated (Hurry up Google!!). Has your calendar been updated yet? If so what do you think to the new look? Comment below!

27 Sep
2017

Staying Fit and Healthy whilst Working in an Office

by Charlie Jones | in Industry | on 27 Sep 2017
Staying Fit and Healthy whilst Working in an Office

Staying fit and healthy whilst working in an office can be difficult sometimes, especially when you have other priorities outside of your work meaning you are unable to commit your time to working out. There are however, things you can do during your working hours to help keep you in shape and live a healthy balanced lifestyle.

Staying Fit and Healthy whilst Working in an Office Infographic

Walk/Cycle to Work

Do you live local to your workplace? Then why not leave a bit earlier and walk or cycle to work. It’s a great way of adding some exercise into your daily routine and getting your heart pumping and blood flowing first thing in the morning. Do the same for your return trip home and already you could have added in your recommended five daily 30minutes of exercise. How easy is that!

Don’t live local to your workplace? If you get public transport, jump off (not literally!) a couple of stops before reaching your destination and walk the rest of the way. Or if you drive to work, then park a little further away and walk the remainder of your journey. It doesn’t have to be far, just as long as it’s far enough to fit in those extra steps of walking.

Take a Break from Your Desk

Here at PDC, we like our team to make sure they have at least 5 minutes away from their desk every 1-2 hours. Sitting at your desk for long periods of time is not only bad for your physical health, but if you are also staring at a computer screen it can be bad for your eyesight too.

Whether you are going to make a drink or simply need some fresh air, GET OUT OF YOUR CHAIR! Take a little stroll and stretch your legs.

Be Active on Your Lunch Break

Lunch breaks are the perfect time to add in some extra activity. Obviously, you need to make sure you eat your lunch (don’t skip your meal!), but adding in a brisk walk to your local shop or café can have some added benefits to your health. At PDC we like to take a walk to our local village when the weather is nice, one mile there and one mile back! We are constantly being told how exercise can help boost brain activity, so adding some kind of workout to your lunch break could, in fact, boost your concentration and help you with your work for the rest of the day, BONUS!

Stretch at Your Desk

As mentioned before, sitting at your desk for a long period of time can be bad for your health. Why not try a couple of stretches that you can do whilst sitting at your desk? Maybe get your abs muscles working by tensing them and releasing them (getting a 6 six pack whilst sitting at your desk, erm yes please!). Or even moving your head from side to side and getting your neck working. Just by including these minor activities alone can help to loosen up your body whilst being sat down and can improve your posture too!

Stay Hydrated

Make sure to drink plenty of water, having AT LEAST 8-10 glasses a day. Keep a bottle by your desk and put markings on it to show times of the day so you can make sure you have had enough water throughout the day. Keeping hydrated has multiple benefits, including the flow of nutrients around your body meaning another extra boost of brain functionality. Drinking water can also reduce cravings as it makes you feel fuller, so your temptation to snack is limited.

Avoid Snacking

Snacking is so tempting when working at a desk (believe us, we know!), but it can become a big part of gaining weight, especially when the snacks are biscuits and chocolate.

Try to avoid snacking by having a decent breakfast in the morning and a healthy lunch in the afternoon. Skipping meals will simply lead to snacking and possibly eating the wrong kinds of foods.

If you do feel like you need to snack, then why not swap your chocolate for some fruit instead, so then at least you are getting the right kind of nutrients into your body and not just stuffing it with C**P!.

Take the Stairs

If you work in an office block that has multiple floors, try to avoid taking the lift and use the stairs instead. Getting your legs moving in any way you can will be an added benefit to your health and an additional extra to your daily exercise.

Use Local Facilities

If there is a local gym or swimming baths close to your workplace, then why not add in a quick half an hour into your lunch break? Or maybe you have time before you start work or finish work to get some extra exercise in. We know not everyone has the time to go to the gym or go swimming every day, but even just adding in two or three days of enhanced activity can really help towards your health and fitness. The facilities are there for the public to use so take advantage of them!

So, if you are struggling to stay fit and healthy whilst working in an office, then why not give these options a try and see how they can change your body and even your mental health!

**Please consider these options as tips and advice! We are not dieticians or health specialists!**