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PDC’s useful stretches while working from home

PDC’s useful stretches while working from home

New Year, New Trends – What are the Key Internet Marketing Trends for 2021?

New Year, New Trends – What are the Key Internet Marketing Trends for 2021?

6 Benefits of Using Images, Flat Graphics and Infographics on Your Website and Social Media

6 Benefits of Using Images, Flat Graphics and Infographics on Your Website and Social Media

PDC | Digital

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Category: Digital

06 Jan
2021

New Year, New Trends – What are the Key Internet Marketing Trends for 2021?

by Keely | in Digital, Industry, Marketing, Social Media | on 06 Jan 2021

2020 was the year that businesses, small and large, all over the world were forced to change their ways on how they operate, with many products and services moving to online platforms and employees continuing to work remotely as a result of the global pandemic.

In addition to this, lockdowns and isolation periods have also caused a change in customer behaviour, meaning all the necessary changes to digital marketing will continue to change and evolve throughout this year.

So, what are these changes to internet marketing and what is it that we need to look out for in order to engage new customers as well as to keep hold of existing ones? We’ve outlined 5 areas below:

1. Social Media Marketing

The pandemic has resulted in people spending more time online than ever before, so in order to keep earning a profit, it’s crucial that you commit to your social media marketing resources.

As we keep coming in and out of lockdowns, physically going to a shop to browse or buy is getting more difficult, especially when non-essential shops have to close. Many people don’t want to leave the house at all or unless absolutely necessary, resulting in the increased use of online platforms instead. This is where having a strong social media presence is necessary to reach your target audience, as well as ensuring that your company brand and products/services are getting noticed and then shared around by users and potential buyers.

2. Interactive Content

To get a higher rate of engagement in your social posts and/or website, you will need to increase the interactivity of your content. This is a good way to get your audience’s attention and engage with them, as well as showing that your business is up to date.

A few good ways to do this is by live sessions, surveys, asking questions and holding polls & quizzes. Another idea is to offer giveaways and create competitions to get people talking and sharing. A few prizes won’t break the bank, especially when it’s a great opportunity to build up the number of followers and potential customers.

3. Ensure your Business Information and Local SEO is Correct

One of the most essential things for small businesses is to ensure your company details and local listings are up to date and established across all platforms and search engines.

‘Google My Business’ listing is quite useful in giving valuable information about your company. Say you own a café for example, if someone is walking around a town and searches for café’s nearby, you will display on the search if your information is up to date – and obviously you would want the right contact details to be visible if they were to contact with any questions.

With this in mind, ensure that your local listings have a specific area to make sure your business is picked up and found in the ‘near me’ search, as well as keeping finer details up to date such as opening hours – you don’t want to be closed when you state to be open.

 

4. An increase in Voice Searching

Now that many people are using voice assistants like Siri and Alexa etc, it means that it’s not just text searches that your content needs to be optimised to.

With this in mind, you need to ensure that your content is available in both voice and textual cases, meaning a change in the types of keywords you use in your content. For example, when people speak to Alexa, they mainly use words like “why” and “how” in order to receive the answer they are looking for, so if your tone is more conversation-like, you are much more likely to be shown in voice searches.

 

5. Using Messaging Apps for Marketing

Messaging apps such as Facebook Messenger and WhatsApp are now two of the main platforms that this generation uses to engage with friends and family. However, with the ever-changing times there’s now huge potential for business as well, with Facebook continuously developing new features in this area, there’s a great opportunity to engage with a huge audience of where there is now over a billion users on both the above platforms alone.

Although Messaging apps are a huge part of communication, you still can’t be without the trusty email marketing platforms, which is also going to be a big part of 2021 as these instant messaging platforms are where people are most active day to day. And on the topic of instant messaging, live chat options are very popular for any questions from an extensive audience, so incorporating something similar using one of the common platforms could be a good option for your business.

All in all, digital marketing has no fixed approach or eternal rule book to abide by as it’s ever changing with the world around us, so all we can do is focus on our goals and follow the current trends where appropriate.

SEO and interactive content that gives informative and beneficial information to your market is crucial for engagement and maintaining your existing audience.

Dedication to your social media marketing resources and creating your own individual content by your distinctive brand will help to make a difference to your online presence.

We hope that 2021 is a better year for all!

(Images: undraw.co)

Coming Soon
Did you find this 2021 marketing trends blog useful?
Did you find this 2021 marketing trends blog useful?
Did you find this 2021 marketing trends blog useful?
13 Nov
2017

Cutting-Edge Statistical Analysis Web Application for CEC TMS

by Charlie Jones | in Digital | on 13 Nov 2017

CEC is the coordinating European Council of the Motor and Petroleum industries for performance tests. The CEC Test Monitoring System (TMS) web application is used across the globe to validate test results for fuels, lubricants, and additives using complex control and discrimination charts. More than 50,000 test results are stored for 29 test types. The application is used by chemists, laboratory managers and statistical analysts.

The Challenge

We took over the TMS in 2008 and developed a new application based on an existing database so that we could integrate with a 3rd party charting software package. The application went through a number of changes and improvements over 8 years to make it more robust and reliable. However, as time progressed, the time and cost to continue development on this platform were outweighing the benefits… At the same time, coding techniques and technologies had advanced massively. As a result, in 2016, we were asked to carry out a complete overhaul of the application. The objectives were:

  • Make it quicker and easier to enter valid data.
  • Simplify the database structure.
  • Simplify navigation structure
  • Extended charting for new, more complex test types.
  • Improve tracking and reporting of labs and test performance.
  • Improve application security and user management.
  • Provide a platform that is easy to both extend and maintain in the future.

The Solution

Using the latest coding standards, CEC TMS was completely rewritten from the ground up utilising the advances in browser and server technology. We were able to generate highly complex and full featured charts using SVG and JavaScript, removing the need for a costly third-party application, whilst performing resource heavy, statistical calculations and data interrogation in a fraction of the time of its predecessor – all on any device. All this allows CEC’s analysts greater flexibility in generating, analysing and inputting data, as well as providing a secure, scalable platform for additional test types and data in the foreseeable future.

The Benefits

  • Improved user experience with a simplified user interface and application speed.
  • Responsive design optimised for a wide range of resolutions; Mobile to high resolution displays.
  • Greatly improved charting features
  • Better analysis and tracking of test performance.
  • Simplified site navigation.
  • Improved authentication.
  • Reduced admin costs.
  • Reduced software licence costs.
  • Reduced time to add new test types.
  • Faster development and deployment of features.

Feedback

“The new TMS web site is a step forward in providing better facilities for users to enter and manage test data and for our analysts to ensure the quality of CEC test results That’s fine to add a quote. The outcome was excellent, and I think the technology is a very sound basis for future development.” Chris Gray, CEC Statistical Development Committee

“Thanks so much – the big thank you is of course for the PDC team! It’s always such a pleasure to work with you and we appreciate so much the knowledge you have, the fast responsiveness and the kindness. And this all showed again in this project!” Sofie Peeters, CEC Secretariat

“I’ve looked at the charts and they seem to work well.  I like the look and layout.” – Dani Fiddaman, Infineum

“Thank you for your work on the New TMS! It certainly looks and feels 2016 “. – Peter Mulder, Chevron

“All seems to work and appear clear and straightforward on both the control and discrimination charts”. – Doug Hunt, Afton Chemical

“Just to let you know I’ve used the “new look” TMS for the first time today.  Just wanted to pass on my comments over the re-design.  I found the site very easy to navigate around. I had no problems with uploading my results.” – Phillip Worboys, Lubrizol

If you would like more information about The Coordinating European Council (CEC) please visit the web site or fill in the contact form here.

To get your project started, contact us.

29 Aug
2017

Cenex-LCV Launch Brand New Website for LCV2017

by Charlie Jones | in Digital | on 29 Aug 2017
Cenex-LCV Launch Brand New Website for LCV2017

Cenex-LCV have now launched their brand new website for LCV2017, designed and created by our PDC team!

Read More

06 Jan
2017

We’re Moving into a Mobile-First World

by pdc_admin | in Digital | on 06 Jan 2017

No longer are phones simply used to make calls and to text. Our whole lives can be programmed into our phones; contacts, shopping, eating, workouts, music, social media, emails, photography, banking… you get the picture.

Hand-held devices have become such a big part of our lives that it comes as no surprise that mobile has also been dominating the internet over the last couple of years and this isn’t about to change anytime soon. In fact mobile has completely taken over, that Google will no longer be showing desktop sites as primary results.

Read More

16 May
2016

Be on Top, be Responsive!

by pdc_admin | in Digital | on 16 May 2016
Be on top, be responsive

Responsive web design (RWD for short) isn’t exactly the ‘new kid on block’, it has been around for quite some time now but there are still websites out there that aren’t responsive.

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04 May
2016

Simple and Responsive: The way Forward for Logos

by pdc_admin | in Digital, Graphic Design | on 04 May 2016

A logo is probably the most important part of your business’ branding. It defines who you are and separates you from all other businesses.

Read More

08 Mar
2016

Developer uses JavaScript to demonstrate Dyslexia

by pdc_admin | in Digital | on 08 Mar 2016

JavaScript, as many of you will know, is used by developers in a myriad of creative ways to enhance user experiences and engagement on the web. Most web pages you visit make use of JavaScript in one way or another from adding animations to fetching and sending data.

Read More

Copyright ViniRama 2017
  • Digital
    • Content Management Systems
    • E-Commerce
    • Re-Fresh/Re-Design
    • Responsive
    • Web Application Development
    • Web Design
  • Marketing
    • Brand Identity
    • Social Media
    • Search Engine Optimisation
    • Email Marketing
  • Graphic Design
  • Support
    • Hosting and Domain Management
    • Analysis and Reporting
  • What’s New
  • Start Your Project

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