- Why are images and graphics so important on websites, blogs and social media? One of the main reasons is readability.There’s nothing worse than landing on a page and there just being pages and pages of text, it puts people off as it’s too overwhelming to look at. However, adding visual assets to these types of pages allows it to be broken up into sections, making it so much easier for the reader to digest the information.
- An image can tell a thousand words. Sometimes an image can tell you about the information much quicker than reading a headline, as well as being much more interesting to look at. So, incorporating some of the text-heavy content into an infographic, is much more aesthetically pleasing for the reader, meaning they are more likely to read it and absorb what’s being said.
- Images can rank in Google search engines, as long as the images are significant, optimised and not a highly popular subject that’s being written about.
A good example of this, is if you sell niche products on your website where there’s not much competition on the market, you should use the specific model/product name as a keyword, and this could become a good source of traffic.
- Stand out on social media. Everyone knows that images play a massive role on social platforms, not everyone searches for images on Google, but on social media you see things without even looking for them. When you come across a topic you’re interested in, or just a funny image you are likely to click on it, so depending on your topic, this can help you to get more views on your post content.
- Following on from the step above, these images that stand out to the reader are more likely to be shared, and therefore your content is spread out to be seen by a wider audience. Obviously presuming that the content is of value and is a topic people have interest in.
- Visual branding becomes your signature, this helps people to identify you easily, when they are used to seeing the same colours, graphics and styles repeated throughout your posts and content. As previously mentioned, an image sometimes does a better job of explaining something, so using things like character graphics is a good way to amplify your brand and make it much more visual and memorable.
With stock photos and free images sites (pexels.com, unsplash.com) now so available to us, creating blogs etc has never been easier.
The downside to this, is that because they are so freely available and easy to access, it means that a lot of people can be using the same images across their platforms – a bit like shopping at a high street store and then seeing everyone wearing the new top you just bought, it’s annoying!
This is why it’s important to be original and stand out amongst the rest. Using a mixture of imagery and graphics is a good option, as if you don’t have access to original photos like a lot of people don’t, you can bring out your identity and originality in graphics and infographics. Here at PDC, we can work with you to create your own brand and individuality that’s suited to your style of work. Contact us today to see how we can help you.