Live videos aren’t something that are completely new to social media but they are becoming more and more popular, not only with the general use of social media but they are now playing a major part in marketing for businesses too.
Facebook, Twitter and Instagram – three of the biggest social media platforms to use for marketing – all now have the live video feature.
By now, we know that video is one of the, if not THE biggest and most engaging trend on social media! So by having a video that is in ‘real-time’, it is the perfect function for an audience to engage with a business with an immediate reaction.
Ways to use Live Video for a Business
Have an event your business may be attending? Or maybe your business is running an event itself. Whichever one it may be, events are the perfect way to use live video. From huge well-known events like London Fashion Week to small business insider events, keeping your audience involved is a great way of engagement. Show your audience what you’re up to or who you may be talking to.
Do you have a product or service in which you can offer a tutorial? Perhaps you’re a beauty business who are about to launch some new make-up, if so, why not stream a live video of how to use the make-up or show different ways in which the make-up can be used.
Work with food and have a new recipe to try out? Record a live video of making the dish.
Maybe you’re a personal trainer and people keep asking you about home workouts? Stream a live workout and get people at home to join in.
Live videos are great for Q&As. Tell your social media audience in an earlier post that you will be running a Q&A, then state a time in which you will be going live for them to ask you questions. This is the perfect way to not only interact with your audience but to get an idea of what they want to see from your business (a good tactic to help with your marketing strategy too!).
Everyone loves a giveaway! The moment someone sees the word ‘FREE’ it grabs their attention.
A lot of competitions on social media have some kind of time scale that you have to enter by and then wait for the outcome. However, a live competition will have a shorter time frame meaning more people may be interested in joining in with because the outcome of a winner is quicker.
If you have an important and recognisable person within your niche that you are interviewing, ask if you may stream the interview live to your social media. Not only will this allow for your audience to watch the interview, but maybe your viewers will have some questions for the person too? The more ways you can engage with your audience and help them in any way you can, the better!
Does your business have something new that they want to ‘rave about’? Send out a pre-live video post to say your business has some exciting news and that you will explain all in a live video at a particular time. This will make people feel intrigued and think – what are they about to announce?? – and the only way to find out is to tune in to your live feed.
With live streaming being such a popular trend online and there being different ways to use it, why not try it within your business marketing strategy.