At the start of 2017, we decided to review what the priorities were last year, according to the pundits. We found that by and large, the predictions were good but the order and significance were wrong. Here’s what our SEO priorities are now:
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Unless you have been sitting in a dark room throughout 2016 and even 2015, you will know that video has become a huge trend; on social media, on websites and even in your emails.
No longer are phones simply used to make calls and to text. Our whole lives can be programmed into our phones; contacts, shopping, eating, workouts, music, social media, emails, photography, banking… you get the picture.
Hand-held devices have become such a big part of our lives that it comes as no surprise that mobile has also been dominating the internet over the last couple of years and this isn’t about to change anytime soon. In fact mobile has completely taken over, that Google will no longer be showing desktop sites as primary results.
Google’s Search Algorithms are constantly being updated with changes, Moz has published a good summary of these changes.
‘Content is King’ is the watchword for search engine success. If your web site has high value ‘technical content’, then you are well placed to succeed with these searches. This will attract people who wish to find out about the products and expertise that you offer.
The display capabilities of web browsers, monitors and hand-held devices are improving continually. This has given more scope to creative designers to make web sites better serve the needs of users, and web design has moved forward dramatically.